- Melinda Gates (in Black) wife of Bill Gates, with Alie (in Blue) visited SWAP Vendor in Nyalenda,Kisumu in 2006
The Sub-D business was set up with technical support from Procter $ Gamble to enable SWAP to generate income by selling P&G products to traders. SWAP received a Sub Distributors status which attracts bonuses and discount on all the products. Revenue generates is put back into operation and is helping SWAP to become less donor dependant.
The program was established at Ekero near Mumias town and 3 sales representatives. The area of coverage was extended from Mumias to Butere and to Sidindi.
With funding from the Crystal of Hope Award, SWAP invested in more products to ensure continuous stock of products. SWAP also allocated a vehicle for Mumias to improve sales. The sales target per sales rep is Kes 1 million each reaching a total of Kes 3 million for the site.