Social Marketing of health products


Health Products Promotion

SWAP engages Community Health Promoters, who sell and promote health and hygiene products through door to door social marketing using social behavioral change communication. They increase access to life saving health products to vulnerable families, while generating income.

The social marketing is done by two groups of community health promoters in Kegondi and Sabatia in Vihiga County. The groups also do village savings and loans and from the shares invest in more products. They have been active and become useful members of society.

In Kisumu County SWAP sells these health products to urban and rural market places, walks ins and partner organization and from the kiosk at the Ahero SWAP model village. Especially during flood and disease outbreaks there has been increased demand for our life saving health products.

The products include household water treatment (Waterguard, P&G Purifier and Aquatab), safe water storage  vessels, ceramic filters, liquid soaps and detergent, toilet tissue, mosquito nets, SATO toilets, Alcohol Based Hand Rub, condoms, fortified flour, improved clean cook stoves, de-worming tablets, skin infection treatments, sanitary pads, menstrual cups, diapers and solar lamps.